About Us

Who are we? First and foremost, we are true fans of racing and we care about the people and future of the sport. Early on, we saw the need to help and provide services for racers and sponsors.  We have been providing these services for many years, including building and designing marketing materials,  seeking, landing and managing sponsorships, along with just putting people together that can help each other reach their goals in racing.

We understand sponsorship is a win-win situation for everyone!  Sponsors get help promoting their company and sell their products, racers get to do what they love, fans get to cheer on their favorites and loyally support the sponsors!

Sponsor + Racer + Entertainment = Marketing Success

Why did we create SponsorEdge.com?  We are a team of motorsports marketing professionals who realized a huge void within the industry.  Over the last 25 years we have witnessed the frustration from drivers, teams, tracks and other entities in the sport concerning the everyday  issues of  seeking and landing sponsorship.  We have seen thousands of man hours and dollars wasted as companies sift through piles of proposals in search of the right opportunity to add to their programs.  We understand how hard it is for racers and sponsors to find each other.  We also understand how costly and time consuming it is on both sides. 

 
We knew there had to be an easier way!  A way for sponsors, racers, teams, tracks, series, promoters and other industry professionals to network together, making the process of finding each other easier and more cost effective. We put our heads together, combined the perfect team of professionals, and SponsorEdge.com was developed.

Join Sponsor Edge today and get networking to find the perfect sponsorship connections for your racing or marketing needs!

Meet the Sponsor Edge Staff:

Cindy Lenz 

Cindy Lenz

 – President/Corporate Relations

Cindy was raised in a large family which included four brothers.  They raced against each other on anything they could get their hands on, BMX, Go Karts and even lawn mowers.  As a family, going to car shows, motocross events and local stock car races were normal weekend events. 

Being around racing, her family became friends with a variety of racers.  Cindy was a fan of all kinds of motorsports from the beginning and loved being out in the shops.  Anything that had to do with loud engines and going fast, and Cindy and her brothers were there. 

Cindy was introduced to the inside struggles of racers 15 years ago, when she met her husband Jeff Lenz who was on the pit crew for an Off-Road Race Team.  Loving every aspect of racing, being a creative person, and having a degree in Visual Communications, her and Jeff made a great marketing team.  Working together to help racers market themselves and have a web presence through Attitude Motorsports Marketing was a natural fit.  Trying to help the racers, Cindy would talk to sponsors and came to understand struggles companies faced in finding the proper fit for their race programs.  Together with her husband, they knew there had to be an easier way to bring racers and sponsors.  This led to Cindy becoming a Co-Founder and President of SponsorEdge.com.

Jeff Lenz

Jeffery A. Lenz

– VP Sales/Marketing

As a young boy Jeff’s family enjoyed going to car shows and local racing events.  Anything to do with fast engines excited him and growing up around motorsports he became friends with racers in a variety of race venues.

He worked in Sales and Management in the Automotive field for over 20 years.  Having a passion for all kinds of motorsports, he became a pit crew member for an Off-Road Race Team and learned the inside business of the sport.  He had a front row seat to the marketing and sponsorship struggles teams face to keep their race programs operating.  Understanding a need in the field, he created Attitude Motorsports Marketing to help racers build effective sponsorship proposals and have a web presence. Completing a course in Motorsports Management from Sports Management World Wide also gave Jeff more insight into the industry.

Having a degree in Visual Communication, passion for motorsports, an inside view of race programs, and struggles racers and sponsors have to market themselves; it was a natural progression to put it all together and build one common place everyone can come together.  This led Jeff to becoming a Co-Founder and VP of Sales and Marketing for SponsorEdge.com.

Annamarie Malfitana-Strawhand