About Us


Who are we? First and foremost, we are true fans of racing and we care about the people and future of the sport. Early on, we saw the need to help and provide services for racers and sponsors.  We have been providing these services for many years, including building and designing marketing materials,  seeking, landing and managing sponsorships, along with just putting people together that can help each other reach their goals in racing.


We understand sponsorship is a win-win situation for everyone!  Sponsors get help promoting their company and sell their products, racers get to do what they love, fans get to cheer on their favorites and loyally support the sponsors!


Sponsor + Racer + Entertainment = Marketing Success


Why did we create SponsorEdge.com?  We are a team of motorsports marketing professionals who realized a huge void within the industry.  Over the last 25 years we have witnessed the frustration from drivers, teams, tracks and other entities in the sport concerning the everyday  issues of  seeking and landing sponsorship.  We have seen thousands of man hours and dollars wasted as companies sift through piles of proposals in search of the right opportunity to add to their programs.  We understand how hard it is for racers and sponsors to find each other.  We also understand how costly and time consuming it is on both sides. 

 
We knew there had to be an easier way!  A way for sponsors, racers, teams, tracks, series, promoters and other industry professionals to network together, making the process of finding each other easier and more cost effective. We put our heads together, combined the perfect team of professionals, and SponsorEdge.com was developed.

Join Sponsor Edge today and get networking to find the perfect sponsorship connections for your racing or marketing needs!

 

Hot Deals Program For SponsorEdge Members - get HUNDREDS of dollars in discounts plus free offers from select sponsors.

Annamarie Malfitana-Strawhand

Annamarie Malfitana-Strawhand

- Director Of  Web Development

Annamarie grew up in the sport of auto racing and has over 25 years experience  in motorsports marketing, PR, sponsorship, media and management from the grass roots levels to NASCAR Sprint Cup.  She combined her experience and background  into a full service website and graphic design company (Drive-In Webdesign and Marketing, LLC) that caters to the motorsports industry.

As the web developer for SponsorEdge.com, Annamarie was able to bring her many years of experience in motorsports sponsorship to custom build  a complete 'proposal'  themed online profile for members that shows the key elements that sponsors, teams, drivers, tracks, agencies and events are looking for in their marketing materials and promotions. She also knew the value of networking in the business and geared SponsorEdge.com to not only be an online sponsorship database, but a complete social and business networking site for racers, industry professionals and sponsors.

Annamarie is also a regular contributor to the SponsorEdge.com 'Marketing Tips' and Blog feature pages.  She will offer her experience in approaching, landing, managing and promoting sponsors to the SponsorEdge.com members.

For the last 10 years Annamarie has also been effectively  assisting drivers looking to advance their careers in racing; as a professional marketing/image consultant and development coach. She is also a keynote speaker and featured expert at various motorsports marketing and sponsorship seminars as well as racing radio programs around the country.

When she's not designing or consulting for her clients,  Annamarie finds her way to the race track!  Her passion in life is helping racers meet their goals and dreams. Annamarie lives in Virginia Beach, VA with her husband and daughter.

 

 
 


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