Sponsor Edge - Marketing Tips

Marketing and Sponsorship

Get the MOST out of your SponsorEdge.com Membership:

Build A Better Profile:

Include photos of you and your race vehicle showcasing your existing sponsors
Use accurate demographics
Include a good headshot of yourself or logo/team photo.
List what you can do for your sponsors away from the track – Personal appearances, autograph signings, etc.
Include links to your sponsors’ websites
Double check for grammar and spelling before posting anything
Update your profile as often as possible
Present yourself, your team or company/sponsors in a professional manner
Keep your profile up to date
Add promotional videos, pdf presentations, flyers and added info - the more the better!
ONLY offer what you can realistically provide a potential sponsor
Show your personal side and your hobbies and interests
Complete your profile areas-do not leave them empty
Show what you do for your sponsors with photos, video and write ups
Regularly post your updates to the SponsorEdge home page
Show yourself in a professional image at all times

Marketing Tips:

Include links to your sponsor websites
Include photos that showcase your existing sponsors and include yourself and your race vehicle, etc.
**REMEMBER** Your profile is a tool to also promote your current sponsors. A new sponsor wants to see that you will be able to effectively promote them
Use the search feature to find the right fit for your race program
Be selective on the “Connection Requests” you send and receive - make sure that they fit with your market
Utilize the latest news updates – press releases, new sponsors, sales/specials, special events, etc.
Include a link to your proposal or website or upload a proposal (in pdf) to your profile if sponsors want to learn more
Product sponsors can lead to more in the future, so be open to any type of sponsorships offered
Tracks, Series, Events can promote themselves and their programs to the competitors and teams on the site, not just sponsors. Utilize the site as a networking and promotional tool to build awareness to your programs
Agencies, Companies and Sponsors can also utilize the site to promote their programs and services, offer free products, promotions and discounts; as well as looking for options to place sponsorship and get good representation for your company, products and services
SponsorEdge.com is a perfect place for companies to look for other companies to combine promotions, create alliances, trade-outs and build B2B programs
NETWORK, NETWORK, NETWORK! The more you connect with other members, the more opportunities you are going to get!

Networking Tips:

Be selective or strategic on the connections you make - send out regular updates and messages to your connections
Step out of your comfort zone and explore new opportunities
Search out other members etc. for future opportunities in upper levels of motorsports
Connect with members that represent the same sponsors and look for ways to work together to promote your sponsors
Offer free representation to sponsors that have charity programs
Keep yourself open to even the smaller companies that wish to network/promote with you, you never know where that could lead in the future.