Press Releases and News

For Immediate Release:
 
SponsorEdge.com To Give Out Free Memberships to Entrants of The Little Hoosier 100
 
7/15/10 - SponsorEdge.com, a new website that is geared toward helping racers and companies find, match, promote and market with each other will be showing support of the USAC .25  Little Hoosier 100 event to be held at Newton Park, in Lakeville IN at the end of this month. SponsorEdge.com is offering 10 free one year memberships that will be randomly placed on VIP code cards in the promo gift bags for the competitors entered in the event.
 
"We wanted to do a promotion that would be fun for the drivers, and also directly give them something that was easy to manage for them at the event. Then drivers simply set up their winning membership when they get back home or to a computer, says Annamarie Strawhand co-founder and web developer for SponsorEdge.com. "The free winning VIP cards will be placed randomly, so the drivers just check the gift bags to see if they get a winning code on the back of the special SponsorEdge.com VIP card. We also wanted to offer something for all the racers entered, so each of the remaining gift bags will include a VIP card with a 10% discount code to SponsorEdge.com - every entrant goes home with a gift from us."

SponsorEdge.com is the only networking, connecting and B2B site of its kind. It was created exclusively for racers by racers. Members have access to a variety of companies that are looking to promote their products and services through the motorsports venue.

"We feel strongly about assisting and educating our members in the areas of sponsorship, marketing and promotion, says Annamarie. "We know that there are alot of young racers out there and the families that support them in need of sponsorship, and we want to help the sport grow and help racers and sponsors build long lasting partnerships. That is why we created the site, and will continue support events such as this for years to come."

For more information, please visit; www.sponsoredge.com

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SponsorEdge.com: NEW Innovative Website For Racers and Companies to Connect - Members Reaping BIG Benefits

June 12, 2010,  – SponsorEdge.com launched to rave reviews recently, and members are reaping the benefits daily. The visionary online service provides a way for the motorsports industry to market and promote their programs through a time saving, easy and affordable means.

“We recognized a need in the motorsports industry for businesses and racing entities to network and promote their programs on a professional level,” said SponsorEdge.com web-developer and co-founder Annamarie Malfitana-Strawhand. “Motorsports related companies who want to reach drivers, teams, tracks and series all in one place find it easy with our system, and it’s also been a big success with non-motorsports related companies as well.”

Affiliation with SponsorEdge.com allows its members to find optimal promotional partners based on location, type of racing, and a number of other key areas. The website was created to streamline the process for both sides of a marketing and sponsor partnership to meet.

“We took suggestions from a variety of people in the racing industry when we created SponsorEdge.com,” said Malfitana-Strawhand. “A main complaint among racers, teams, tracks and series was how difficult it is to find the right person when approaching a company. Businesses struggle with an overload of proposals and solicitations.

“SponsorEdge.com ensures quality partnerships through data collected from our members. It’s easy for both sides of a marketing partnership process to see what they’re getting, and we structured the profiles so that members have to show how they have promoted sponsors in the past and how they will promote any new sponsors.”

SponsorEdge.com also creates opportunities for companies to promote products and services to the entire membership database or just key areas if they wish. The premier sponsor membership for companies has added promotional bonuses such as; automatic connections to all members in the database and a high profile way to feature specials, free offers and discounts through the “Hot Deals” program.  The site’s popularity has exploded since its introduction earlier this spring.

“We’re overwhelmed by the positive feedback,” said Malfitana-Strawhand. “We continue to develop new and creative ways for our members to promote and market themselves; as well as provide education and assistance to all our members in an effort to make their experience worth while.”

Click here for a pdf version of this press release.

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Upcoming Events For SponsorEdge.com

Catch Jeff and Cindy Lenz Of Sponsor Edge at these Events while they show support for several of our current members this summer:

June 2010

June 5-6 - TRAXXAS TORC Series Event (Dan Baudoux Motorsports)

Langlade County Fairgrounds (Antigo, WI)
 

June 12 - Dells Raceway Park (Wisconsin Dells, WI)

June 19-20 - TRAXXAS TORC Series Event
(Dan Baudoux Motorsports | Flying Dutchman Off Road)
Crandon International Raceway (Crandon, WI)

June 29 - Madison International Speedway (Oregon, WI)
 

July 2010

July 9 - NASCAR Nationwide Series Event (R3 Motorsports)

Chicagoland Speedway (Joliet, IL)

July 23-24 -
TRAXXAS TORC Series Event
(Dan Baudoux Motorsports | Flying Dutchman Off Road)
Oshkosh Speedzone  (Oshkosh, WI)

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4/27/10

SponsorEdge.com Launches Hot Deals Program For Members

Fond du Lac, WI (April 1, 2010) - SponsorEdge.com takes another step towards being the most complete resource available for our members.  After months of planning, we have officially launched the new HOT DEALS Program.  This program is designed to give SponsorEdge.com Members discounts on the products and services they need to grow their motorsports programs. 

"The Hot Deals Program is another way for us to help connect the motorsports industry. We wanted this to be easy for everyone to use.  The Sponsor Members will be able to update their HOT DEAL whenever they want by just entering the information on their profile and it will automatically transfer over to the Hot Deals page.", says Jeff Lenz, VP Sales / Marketing for SponsorEdge.com. 

Understanding how difficult it is to obtain the proper amount of sponsorship today, the Hot Deals program is another way for racers to put more into their race programs.  It is also a way for every member, whether that is a racer, track, series or other companies to receive valuable discounts on the products and services they either need or are already using. 

 "This is truly a Win-Win program for everyone in the motorsports industry", says Cindy Lenz, President of SponsorEdge.com.  "It really doesn't matter what size your company is or even if you have been involved in motorsports before or not.  This is an incredible opportunity to offer new products, clear out old products or even to test new marketing strategies."

Already a member? Great, just log on and start taking advantage of these Hot Deals right away.

Not a member yet?  That's ok, go to sponsoredge.com and become a member today.  Then log on to take advantage of these Hot Deals, as well as all the other great benefits to being a SponsorEdge.com member.

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2/09/10 

Nationwide Series Race Preview for Robert Richardson, Jr. and No. 23 Mahindra Tractors USA Chevrolet - Daytona

Team to carry logo of Texas Scottish Rite Hospital for Children on car to raise awareness

DAYTONA BEACH, Fla. (February 9, 2010) – After months of preparation, perspiration and planning, the NASCAR Nationwide Series begins this Saturday at Daytona International Speedway. Robert Richardson, Jr. and the No. 23 Mahindra Tractors USA Chevrolet team are looking to capitalize on their hard work in the off-season with a good showing in the season opener.

With no primary sponsorship in place after Daytona, they know a great result on the track could attract the needed marketing partners to make for a more successful season. But, that still didn’t stop them from donating some lower quarter panel space on the car to raise awareness for a good cause.

Past Facts at Daytona: Richardson, Jr., from McKinney, Texas, will be making his 47th career NNS start this Saturday. In six previous starts on the 2.5-mile oval of Daytona, he’s completed 653 of 669 laps (97.6 percent) and led one circuit. His best NNS start here is 26th (twice) and best finish of 26th (twice) through the past three seasons.

Car Facts: The team will use chassis No. 38, which was purchased from Dale Earnhardt, Inc. last year and raced under the Chance 2 Motorsports banner in the past.

Did you know: In addition to playing quarterback for his high school football team, Richardson also played one year for Southern Methodist University. He traded the gridiron for asphalt when he started racing. He achieved his degree in Studio Art with a minor in photography from SMU. So, if you see him taking pictures on the grid, it’s okay – he has a degree.

Talk about the start of another season: “You know, when it gets towards the end of the season, you can’t wait for it to end. Then, right after the holidays, you get ready to go back to racing again. I spent a good amount of time at the shop this past season and the attitude of the guys on the team is great. We’ve all been working towards the same common goals – to improve on what we did last year and earn better finishes this year.”

Any thoughts about Danica Patrick making her NNS debut with you in Daytona: “She did pretty well in the ARCA race last weekend. I wasn’t surprised they went with the decision to start her this Saturday. It will be interesting to see what she does in the race and I hope she has a good one. If it helps bring more awareness to our Nationwide Series, I’m all for it.”

Talk about why the Texas Scottish Rite Hospital for Children is on your No. 23 Chevrolet: “Last week, I got the chance to visit with some of the patients there and it was just incredible to see the spirit those kids have with what’s going on in their lives. The hospital deals with children who have orthopedic problems such as scoliosis, clubfoot, hand and hip disorders and limb-length differences.

“The families of these children aren’t charged for any of the services because the donations from individuals and corporations keep the hospital going and cover the costs. I thought the least we could do, as a race team, was to bring some awareness to what they do by carrying them on our car. I just hope we have a good showing for them and make them proud to be on our Mahindra Tractors USA car.”

Formed in 1921, Scottish Rite Children’s Hospital has treated more than 190,000 children since its inception.

Goals for the race on Saturday: “To see how our car drafts and know where it responds best on the track. I want to have a good showing, work with my fellow drivers and bring it across the finish line in one piece. When we were here in July, I was running near the top 15 and got caught up in a last-lap wreck. That isn’t how I want to finish the race this weekend.”

Doing the Double in Daytona:  In addition to racing for his own team, Richardson will also partake in the Daytona 500 with Front Row Motorsports in the No. 38 Mahindra Tractors USA car. With a guaranteed starting spot, Richardson will be making his first Daytona 500 start.

SponsorEdge.com also on car for Daytona: In addition to the Texas Scottish Rite Hospital for Children, the No. 23 Mahindra Tractor USA Chevrolet will carry SponsorEdge.com on the car. The newly launched site links up corporate sponsors with race teams and drivers on all levels of racing. R3 Motorsports is the featured team for the month of February.

Sponsorship Inquiries: R3 Motorsports is still seeking primary partnerships to fill out their 2010 NASCAR Nationwide Series season. Offering an affordable option to become involved in motorsports, R3 offers customized packages for single or multiple-race partnerships. For more information, please see contact via www.R3Motorsports.org to get involved.

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